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Head of ASA

Our firm is partnering with a fast-growing European AI consumer app company to hire a Head of ASA.

The company builds and scales subscription-based mobile apps across productivity and AI categories and is looking for an Apple Search Ads specialist to own and scale ASA performance across its app portfolio.

Responsibilities include:
• Owning the full Apple Search Ads strategy across one or multiple apps
• Structuring, launching, and optimizing campaigns across all ASA placements
• Managing keyword research, expansion, and negative matching strategies
• Running continuous experimentation across bids, audiences, campaign structures, and custom product pages
• Partnering closely with Creative teams on CPP and creative testing
• Aligning ASA strategy with the broader UA and growth roadmap
• Reporting performance insights and driving ongoing optimization

Requirements:
• 3+ years of hands-on Apple Search Ads experience at scale
• Strong track record scaling ASA for subscription or consumer apps
• Deep understanding of bidding strategies, keyword structures, search match, match types, and CPPs
• Strong knowledge of ASO fundamentals and the ASA ecosystem
• Familiarity with MMPs, attribution, and SKAdNetwork
• Strong analytical mindset and highly iterative approach to testing and optimization
• Experience working with data and performance reporting

Nice to have:
📱 Experience managing ASA across multiple apps or geographies
⚡ Familiarity with ASA automation tools
🎨 Experience collaborating with creative teams on CPP testing

What’s offered:
• High-impact role within a fast-growing Growth organization
• Ownership of ASA strategy across a portfolio of apps
• Competitive compensation package
• Fully remote setup with optional Barcelona office access
• Opportunity to join an ambitious AI consumer app business with experienced founders and operators.

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