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VP of Growth

The VP of Growth Marketing will lead the Growth team to provide our developer partners with the best growth offering of the market. Driving by excellence, you are tech-savvy, have strong team-building and management experience, and valuable experience in strategies that grow Free to Play games’ revenues and profits.

Here you’ll join a team that’s fully committed to our developer partners in supporting their games with first-class services. In this role, you’ll play a critical strategic part in shaping the future of the company and of its developer partners from around the world.

Responsibilities: 

  • Own the Paid Growth Marketing service across a portfolio of awesome games and apps spanning a variety of channels worldwide.
  • Lead and groom our global team of Growth Strategists, and Monetization Specialists across our offices in NY and Europe;
  • Define and lead Growth strategies partnership with our SVP of Growth;
  • Maximize ROAS for each game, channel and user cohort, ensuring acquired customers meet objectives for overall revenue and volume;
  • Work closely with our Growth Analytics team to consistently upgrade and enhance our Growth Tech;
  • Collaborate with our creative team to construct exciting campaigns, storytelling, landing pages, creative directions and messaging;
  • Own and strengthen our partnerships with Ad Networks and evaluate new partners and channels;
  • Creates systems and reporting dashboards to monitor the profitability of campaigns and games from a P&L prospective;
  • Drive and own strategic initiatives that contribute to the UA and Ad Monetization efforts in reaching the company’s goals;
  • Sets the tone of cross-functional collaboration;
  • Helps lead the company to become a beacon of Growth Marketing excellence on the mobile apps market.

Your XP & Skills:

  • Positive attitude, passion for games, and a love for problem-solving;
  • 8+ years of mobile experience managing mobile performance marketing teams;
  • Strong experience in team management, has built a team of successful people;
  • Highly analytical, with a deep understanding of cohort analysis, customer acquisition and games’ metrics;
  • Excellent communication skills;
  • Excited to work in a lean, small team environment working with the world’s leading developers.
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